The strategy has propelled the brand in direct competition with Nike, Adidas, and Under Armor. The popularity has increased as more people work from home and choose more comfortable and stylish apparel than formal attires. The company generates strong earnings during the pandemic after recent expansion into men, digital, and international markets. The company has an annual revenue of $3.9 billion, with a growth of 18% year-over-year. The stock is listed on the Nasdaq stock exchange and has a market capitalization of $42 billion. Initially, the brand is known for women’s yoga apparel, but it has grown into men, casual, and lifestyle brands. Lululemon ( NASDAQ: LULU) is an athletic activewear company that sells apparel for yoga, running, and fitness activities. The comprehensive strategic and qualitative analysis of Lululemon’s competitive advantage in a competitive apparel industry using Porter’s Five Forces model.
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